The word “Flauntrepreneur” is defined as an individual who has mastered the art of self-branding for the purpose of achieving business success. Because one of the strongest human motivators in business is to attain personal achievement, the world of people branding is becoming more and more popular. With valuable lessons in each issue of Flauntrepreneur Monthly, you too will become your own product of commerce and benefit from the powers of self-branding.

Last month, Flauntrepreneur Monthly launched its premier newsletter and received over 100 questions & comments and several shared “personal branding” success stories. I am thrilled to see so many business people interested in wanting to know how they can reach personal brand recognition in an effort to achieve higher plateaus in their careers. Thank you to everyone who contributed and I look forward to sharing your insights in the coming issues.

help him build a broader network and with over 10 000 loyal subscribers to his personal site, he’s doing something right.

Tony was happy to share the characteristics he attributes to building his personal brand and qualifies being personable and friendly to everyone he meets as a key element. “If you’re having a bad day, never let the people know it, on air or in person. I never stop working or building my brand, I am always “on”, always thinking, getting myself out there and schmoozing with the people”. He coins networking as one of the most important factors to being successful and personally responds to close to 500 daily email messages. He advises his fan base of new club venues he'll be hosting, new CD’s being released and even sells his royalty-generating CD’s online. He also made a point of stressing the importance of portraying a consistent image in an effort to become trusted by his network.

Aside from making a very good living doing what he loves every day, Tony’s claim to fame is having the ability to impact people and make them feel good through music. Tony also shared with me the flauntrepreneur he most admires; Vince McMann CEO of WWE (Word Wresting Entertainment). Vince branded himself as a pro wresting commentator, leveraged that association and went on to build a professional wrestling federation worth millions.

Every flauntrepreneur stands for something. Martha Stewart is the queen of domestic perfection, J-Lo is a fashion diva, Trump is all about real estate, luxury and wealth and Tony Monaco is about euro-music. He had a passion and stayed true to it. He may not be the top-rated radio personality in the city but he’s making top-rated revenues as a result of his resourcefulness to capitalize on his brand and that makes Tony Monaco our flauntrepreneur of the month.

We often hear the phrase, “I want to make a name for myself” but don’t really give much thought to how that can actually be achieved. I can assure you that no one becomes recognized or remembered by fluke. There’s a real process and approach that needs to be implemented if you're going to generate recognition for yourself. The good thing is, its not rocket science.

Here are some fool proof ways to increase your odds of being remembered in whatever industry you’re in.

Successful flauntrepreneurs are resourceful and usually devise a plan to market themselves and this includes a strategy for their name. Whether on the phone, via email, or in person, your name is your introduction to another person so it stands to reason that it should be as memorable as possible. I am not suggesting you change the name your beloved parents gave you but history has proven that there’s no harm in shortening, altering or manipulating it slightly. A few examples; Lets start with me, named Kymberley Joseph at birth, morphed into Ky Joseph when I entered the workforce. In hindsight, I wish I’d have given a little more thought to it, not realizing I would be sharing my identity with a state named Kentucky (KY) and a very popular pharmaceutical product (KY) :) . Nonetheless, people remember me as a result of my name and that’s what counts. Using a shortened version of my name wasn’t accidental; it was an intentional strategy as part of a bigger plan to brand myself.

We can really learn from personalities in the public eye because their objective is the same as ours, to be remembered and have longevity in a world filled with thousands of people we come in personal contact with every year.

Some clever business people use unusual concepts by incorporating their name to something easily remembered. Real estate agent Brad Lamb attaches a photo of his head to the body of a lamb in all his print ads (don’t laugh, it works), he’s oober successful and a major flauntrepreneur.

Sociology Professor at The Rotman School of Management, Olav Sorenson claims that in today’s web world, a name should almost be Google able to be remembered.