Flauntrepreneur™ Monthly - Newsletter on the Topic of Personal Brand

I am thrilled to finally launch my first issue of Flauntrepreneur™ Monthly - a newsletter on the topic of personal brand building.

I hope you enjoy it, learn something and pass it on.

Best Regards,
Ky Joseph

For a printable version of this newsletter, click here.

Feature Article: Flauntrepreneur – An Introduction

In Next Issue: A Preview

Quote of the Month

Personal Branding Rule #1

Flauntrepreneur Success Story

What do you represent in your business world?

Flauntrepreneur Monthly is a must-read newsletter packed with personal branding tips and success stories about ordinary people who have achieved extraordinary success by building their personal brand and leveraging it to achieve higher levels of business success.


Up close and personal with Tony Monaco, Toronto radio personality and self proclaimed flauntrepreneur shares his personal branding tips that led him to co-create 45 CD compilations sold in retail stores nationwide.

Being a flauntrepreneur is about boasting,
being loud or being ostentatious?
FALSE
TRUE: Being a flauntrepreneur is about having the savvy to create a recognized and trusted name for yourself in an effort to develop your personal brand.

In part, creating your brand includes establishing yourself as an expert or master in your specific industry. It is essential to have an unwavering passion for what you do. If you don’t love what you do, you can’t possibly excel because you just won’t give it your “all” and it takes your “all” to be the best.

My dad always said, “Find a job you love and you’ll never work a day in your life”. It's a mantra I have lived by my entire professional life. If you don’t love what you’re doing right now, move on and find something that you have a true passion for. I believe this single important element can be the difference between achieving unbelievable success or vanilla (ordinary) at best.

In her late 20’s, Miss X (alias) entered the media industry, radio sales to be specific. In this capacity, she learned almost immediately that you’re only as good as your last sale and your reputation is everything. She decided that she needed to stand out and equally important, she wanted to stand for something. She wanted people who dealt with her to know that with her came a promise, the promise that she would deliver results for whomever she dealt with. With a clear vision of her promise, she began to build her personal brand and very quickly became the top account manager. Just three short years later, she was promoted to General Sales Manager of that radio station and although she hadn’t been with

the company that long, she convinced the CEO that she could do a better job building a sales department and revenues for him that the four previous sales managers had failed to do. Together, the CEO and this aggressive young woman negotiated her new salary structure as the sales manager for the organization. The base salary was agreed upon and then the bonus word was mentioned. She quickly interrupted, “I don’t want a bonus this year when I achieve budget” she said. The CEO looked at her with a skeptical frown. She went on to say that when, not if, the budget was achieved, she would like the company to place an ad in the Toronto Star letting the world know, or Toronto at least, that she had propelled the company to financial success that year.

The CEO agreed to her request and 13 months later, an ad was published with her photo in both the Toronto Star and The Globe & Mail. That year, together with her new sales team, she increased sales almost 80% without a decimal point increase in ratings and she was subsequently promoted to VP Sales for all stations under the umbrella company. She figured that ad would be the equivalent of winning an Oscar or Emmy in her industry. It said, “You can hire me with confidence to know I will deliver results for you”. As I am sure you can imagine, her network in that industry grew as a result of that ad and has continued to grow since. Networking is paramount to building one's brand.

The young lady in the story is me. I’m not sharing this story to boast about myself but rather to impress upon you the importance of building on your achievements to get to the next level instead of just coasting. That ad had become my new resume and of all the headhunters that have approached me since, I can attest it was a very wise business decision and flauntrepreneurial move on my part. I was now branded as someone who would deliver results, an achiever, accomplished.

Now I pose this question to you. Would you, as an individual with a clear vision to establish your personal brand have opted for a one-time cash bonus that would go as quickly as it came or receive a public award that branded you as an achiever? There was no contest for me. I had the foresight to see that ad or Oscar would bring me more gold in the future, or green as the story goes.

I challenge you to really think about what you, as a commodity in your industry represent? What is your personal brand? What promise, as a brand do you deliver consistently in your business world? Before long, you’ll be flaunting your brand, gaining more exposure and recognition and reaping the financial rewards. In the coming months, I look forward to sharing with you how many successful business people build their personal brand.

Ky Joseph is Executive VP Sales for The Evanov Radio Group and shareholder of CKHZ-FM Halifax, CJWL-FM Ottawa and CKHK-FM Hawkesbury. Among other responsibilities, she is a daily coach and motivator in the area of media and sales management and personal brand building. Ky can be reached at ky@flauntrepreneur.com.

Unsubscribe from newsletter I want to register to receive Flauntrepreneur™ Monthly